At a time when many audiences opt for streaming movies instead of attending theatre shows, IMAX stands out as one of the few theater chains still operating successfully. No surprise then that they focus on innovations to keep audiences coming back again and again.

For example, IMAX’s Laser projector system has been engineered for maximum longevity – meaning fewer glass parts that degrade over time, cutting downtime and maintenance costs while decreasing downtime and downtime costs.

AI

AI technology has quickly become an integral component of cinematic experiences, from sound design and composition of original music, to sound design and creating more distinct soundtracks for films that may otherwise be challenging to adapt for traditional cinema. Amper Music, for example, composes original soundtracks in seconds for films in seconds! Amper Music helps to provide unique soundtracks for movies with difficult-to-adapt material while saving theatergoers time in waiting in line.

Since 1977, IMAX has offered audiences an exceptional movie-going experience through their large, purpose-built theaters. Their steep stadium seating ensures guests always face the screen directly while using an ultra-high resolution projector to display film with exquisite clarity.

Recently, IMAX has expanded into regular cinemas using digital projection systems and is currently experimenting with an AI image-enhancing technology that could further elevate their films’ quality. Furthermore, they’re developing new IMAX film cameras designed with input from cinematographers and directors for easier shooting in this format.

3D Printing

3D printing has become an indispensable technology on film sets, often used to craft costumes, props and one-of-a-kind design prototypes that can then be enhanced using CGI to add depth and realism in visual storytelling.

3D printers can also be used to produce puppet parts, providing greater detail and customization when it comes to character creation. Nicolas Cage famously donned 3D-printed dentures as Dracula in this year’s movie “Renfield.”

Theatre designers are increasingly turning to 3D printing as a tool to visualize how a production will look at scale. This can save a considerable amount of time as it makes creating miniature versions of furniture and props far simpler than carving each detail by hand.

At McDaniel, students learn the value of incorporating technology into all aspects of theater arts production – from costumes and props to set design and programming. From holographic projections and laser lighting innovations to AI-powered performances, modern theatre stands as proof that art and technology can work in harmony together.

Immersive Environments

Filmmakers have long used 3D and IMAX as tools to transport audiences into cinematic worlds and heighten the spectacle of blockbuster movies, but as IMAX advances its potential could grow even stronger for transformative use in filmmaking processes and theater experiences alike.

IMAX theaters feature stadium seating that encourages audiences to face the screen and engage with the film, while their immersive audio system captures every sound – from soft whispers to explosive explosions – with clarity and precision.

Gelfond claims he is currently developing technology that could revolutionize filmmakers’ experiences working with IMAX while making it simpler for theaters to invest in its proprietary equipment.

Digital Cinema

In 1967, Graeme Ferguson, Roman Kroitor and Robert Kerr established the IMAX Corporation in Mississauga, Ontario with the intent of producing multi-screen productions such as Tiger Child documentary as well as entertainment shorts such as Labyrinth and Man and the Polar Regions for Expo 67 Montreal. These were their initial projects.

Since its founding, IMAX has achieved global success and gained worldwide audiences who desire a premium cinematic experience. Each theater in an IMAX theater is engineered to precise standards to provide every seat with an excellent view; remote monitoring and real-time system adjustments also guarantee an immersive viewing experience.

IMAX recently made the move away from traditional film formats to digital formats for some releases, and hopes more filmmakers will choose shooting on film. Director Christopher Nolan for instance shoots on 70mm and believes it adds depth that digital cannot replicate; hopefully this could result in more movies being promoted as having been “Filmed for IMAX”.